Partnering for Press: How to Pitch Irresistible Stories to Journalists SKU: 176092


One thing that many beginner entrepreneurs or small business owners struggle with when it comes to PR is pitching themselves.

Putting yourself out there and pitching your product or service that your extremely passionate about can be intimidating!

No one likes to be turned down and it can be a punch to the ego when you get a no.

But here’s the truth: you won’t get what you don't ask for. Sure, there's a possibility that you could deliver your best pitch ever and you get turned down, but so what?

Most people think that brands and businesses get mentioned in the media by chance. And while sure, that does absolutely happen, 90% of the time when a brand is in the media it’s because they went after it, not the other way around.

Join Public Relations Strategist Brittney Lynn and Journalist Alli Hoff Kosik for this free webinar where you'll learn exactly how you can start pitching irresistible story ideas to journalists that will secure media mentions for your business.

We live in a media-driven world, and having a strong strategy around securing media for the amazing products and/or services that you have to offer is going to translate into increased visibility and — of course — revenue.

You’ll learn:

  • What we mean by pitching and how it relates to storytelling and networking
  • The 6 pillars of storytelling that journalists value most and how to get their attention
  • Actionable steps on how to start creating your first pitch to the media
  • Why and how to appropriately follow up with journalists
  • We’re here to help you be more confident and comfortable when you pitch stories to the media so your business can start earning the press it deserves.


More about Brittney:
Brittney Lynn is a PR Strategist for women entrepreneurs worldwide. She has almost 10 years of experience working in the online marketing industry and has a passion for helping others grow their brand through strategic PR.

She's also the host of the Day in the Life podcast, which gives a glimpse into the daily lives of people from across the world who work in a variety of industries. Stepping into the lives of these fascinating guests will encourage, inspire and challenge listeners as they share in each guest's trials and triumphs, learning that we are all connected and are more alike than we realize.

She's based in Dallas, Texas with her husband and pup.  

More about Alli:
In September 2016, Alli Hoff Kosik walked away from her what she thought was her dream job to pursue her love of writing professionally, with only a few contacts and a general idea of how to make that happen. Today, she is a full-time freelance writer. Her work has appeared in Marie Claire and on a variety of Web sites including Racked, Bustle, Brit + Co, Refinery29, and The Kitchn. You can also find Alli blogging at Finding Plan A. She is passionate about reading, running, rainbow sprinkles, her lipstick collection, watching embarrassing reality TV, and wandering her neighborhood listening to podcasts. She lives in Brooklyn with her husband and (in her dreams, at least) three golden retriever puppies


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